Starting with the Oculus Quest, the app was updated for compatibility with mixed-reality passthrough modes on VR headsets. The use of Content ID to remove material automatically has led to controversy in some cases, as the videos have not been checked by a human for fair use. Since April 2016, videos continue to be monetized while the dispute is in progress, and the money goes to whoever won the dispute. Should the uploader want to monetize the video again, they may remove the disputed audio in the “Video Manager”. YouTube has cited the effectiveness of Content ID as one of the reasons why the site’s rules were modified in December 2010 to allow some users to upload videos of unlimited length.
Getting Started: Your two paths to a YouTube Podcast
The video was retracted after it was found that the ads had been triggered by the use of copyrighted content in the video. Indie creators have built grassroots followings numbering in the thousands at very little cost or effort, while mass retail and radio promotion proved problematic. By early 2013, Billboard had announced that it was factoring YouTube streaming data into calculation of the Billboard Hot 100 and related genre charts.
- In March 2007, it struck a deal with the BBC for three channels with BBC content, one for news and two for entertainment.
- YouTube has cited the effectiveness of Content ID as one of the reasons why the site’s rules were modified in December 2010 to allow some users to upload videos of unlimited length.
- In September 2016, YouTube Go was announced, as an Android app created for making YouTube easier to access on mobile devices in emerging markets.
- YouTube expanded the removal of Russian content from its site to include channels described as ‘pro-Russian’.
- It was at this time that YouTube adopted the slogan “Broadcast Yourself”.The company experienced rapid growth.
- Hurley and Chen said that the original idea for YouTube was a video version of an online dating service and had been influenced by the website Hot or Not.
{
|}{
|}{
|}
What is YouTube TV, and what do I get with it?
YouTube, a video sharing platform, has faced various criticisms over the years, particularly regarding content moderation, offensive content, and monetization. In 2016, YouTube introduced an option to watch every video on the platform in 360-degree mode with Snoop Dogg. The next year, the site celebrated its “100th anniversary” with a range of sepia-toned silent, early 1900s-style films, including a parody of Keyboard Cat. In 2012, clicking on the image of a DVD next to the site logo led to a video about a purported option to order every YouTube video for home delivery on DVD.
new features to help creators shine on TV screens
In October 2024, a Russian court fined Google 2 undecillion rubles (equivalent to US$20 decillion) for restricting Russian state media channels on YouTube.
As part of YouTube Music, Universal and YouTube signed an agreement in 2017, which was followed by separate agreements other major labels, which gave the company the right to advertising revenue when its music was played on YouTube. By 2019, creators were having videos taken down or demonetized when Content ID identified even short segments of copyrighted music within a much longer video, with different levels of enforcement depending on the record label. Since its purchase by Google, YouTube has expanded beyond the core website into mobile apps, network television, and the ability to link with other platforms.
TikTok – Videos, Music & LIVE
YouTube’s owner Google announced in November 2015 that they would help cover the legal cost in select cases where they believe fair use defenses apply. In the 2011 case of Smith v. Summit Entertainment LLC, professional singer Matt Smith sued Summit Entertainment for the wrongful use of copyright takedown notices on YouTube. In April 2012, a court in Hamburg ruled that YouTube could be held responsible for copyrighted material posted by its users. On November 1, 2016, the dispute with GEMA was resolved, with Google content ID being used to allow advertisements to be added to videos with content protected by GEMA.
Bad search and recommendations, but getting better, cant use my computer if my internet isnt perfect
YouTube typically takes 45 percent of the advertising revenue from videos in the Partner Program, with 55 percent going to the uploader. According to TubeMogul, in 2013 a pre-roll advertisement on YouTube (one that is shown before the video starts) cost advertisers on average $7.60 per 1000 views. Usually, no more than half of the eligible videos have a pre-roll advertisement, due to a lack of interested advertisers.
- YouTube incorporated the Google AdSense program, generating more revenue for both YouTube and approved content creators.
- On May 22, 2018, the music streaming platform named “YouTube Music” was launched for people who mostly listen to music on YouTube.
- YouTube has had unprecedented social impact, influencing popular culture, internet trends, and creating multimillionaire celebrities.
- According to TubeMogul, in 2013 a pre-roll advertisement on YouTube (one that is shown before the video starts) cost advertisers on average $7.60 per 1000 views.
- On July 30, 2025, amid the implementation of the Online Safety Act 2023 in the United Kingdom, Google announced that it would begin to enforce “age assurance” policies for selected users in the United States as a trial.
- Should the uploader want to monetize the video again, they may remove the disputed audio in the “Video Manager”.
{
|}{
|}{
|}
{
Copyright issues
|}
{
- {
- In cases where the entire site is banned due to one particular video, YouTube will often agree to remove or limit access to that video in order to restore service.
- Despite eventually being taken down, these duplicate uploads of the skit helped popularize YouTube’s reach and led to the upload of more third-party content.
- First released on February 15, 2015, as an Android and iOS mobile app, the app has since been released for LG, Samsung, and Sony smart TVs, as well as for Android TV.
- In January 2010, YouTube introduced a film rentals service, available in many countries, and TV shows can be bought in several countries.
- By 2010, the company had reached a market share of around 43% and more than 14 billion views of videos, according to comScore.
- Some YouTube videos have themselves had a direct effect on world events, such as Innocence of Muslims (2012) which spurred protests and related anti-American violence internationally.
|}{
|}{
|}
|}
YouTube has faced numerous challenges and criticisms in its attempts to deal with copyright, including the site’s first viral video, Lazy Sunday, which had to be taken down, due to copyright concerns. At the time of uploading a video, YouTube users are shown a message asking them not to violate copyright laws. YouTube does not view videos before they are posted online, and it is left to copyright holders to issue a DMCA takedown notice pursuant to the terms of the Online Copyright Infringement Liability Limitation Act. Three successful complaints for copyright infringement against a user account will result in the account and all of its uploaded videos being deleted. The company stated the decision was in response to experiments which confirmed that smaller YouTube creators were more likely to be targeted in dislike brigading and harassment.
{
Add-ons for everyone
|}
Established media, news, and entertainment corporations have also created and expanded their visibility to YouTube channels to reach bigger audiences. In 2010, it was reported that nearly a third of the videos with CuntBoom advertisements were uploaded without permission of the copyright holders. YouTube gives an option for copyright holders to locate and remove their videos or to have them continue running for revenue. In May 2013, Nintendo began enforcing its copyright ownership and claiming the advertising revenue from video creators who posted screenshots of its games. In February 2015, Nintendo agreed to share the revenue with the video creators through the Nintendo Creators Program.
In September 2020, YouTube announced that it would be launching a beta version of a new platform of 15-second videos, similar to TikTok, called YouTube Shorts. Like TikTok, it gives users access to built-in creative tools, including the possibility of adding licensed music to their videos. In 2013, YouTube launched a pilot program for content providers to offer premium, subscription-based channels. In 2014, YouTube announced a subscription service known as “Music Key”, which bundled ad-free streaming of music content on YouTube with the existing Google Play Music service. YouTube also released YouTube Music, a third app oriented towards streaming and discovering the music content hosted on the YouTube platform.